When analyzing cost models of further development of the network and services for the customers, Polkomtel (a company belonging to Cyfrowy Polsat Capital Group) decided that it would be more profitable and effective, while at the same time ensuring the highest quality of services, to roll out the network on other frequencies than 800 MHz band.
Polsat Group’s new satellite channel, Polsat 1, will be launched on December 18. It is addressed to Poles who live abroad. Polsat 1 will broadcast attractive shows selected from the rich programming library of Polsat, TV4, Polsat Cafe and Polsat Play.
The St. Nicholas’ Day Commercial Block for charity, aired on December 6, attracted 41.7% of viewers from the 16-49 age group (based on Nielsen Audience Measurement ). Thanks to such a big audience, according to the preliminary estimates we have been able to collect PLN 1,567,572.70, that is PLN 67 thousand more than last year. This is a big success of the action carried out by Polsat TV and Polsat Media. The entire amount will be used for medical treatment and rehabilitation of the children registered with POLSAT Foundation. This year was yet another year when St.
Plus has become the Technology Partner and the provider of LTE Internet for the Municipal Bus Company (MZA) in Warsaw. MZA buses have been equipped with state-of-the-art Wi-Fi hotspot devices which enable use of free Internet access during a trip.
The St. Nicholas Day Commercial Block is an exceptional opportunity for helping the children in need who are registered with POLSAT Foundation. Just as in the past years, this dedicated commercial block will be aired at 6.45 p.m. on December 6, just ahead of the News. Also this time the action will include the viewers of IPLA online TV – it will be possible to view the commercial block at www.ipla.tv as well as via IPLA applications for computers, tablets and smartphones, and also on selected smart TVs.
The application of the largest online television IPLA for devices with Android operating system exceeded 5 million downloads. This makes it one of the most popular Polish applications in Google Play store and the most popular mobile VOD application in Poland. New versions of IPLA applications have been released recently, designed for mobile Android devices and Samsung, Panasonic and Toshiba Smart TVs.
October of 2015 was yet another month in which Telewizja Polsat turned out to be an absolute leader of viewership in both audience groups, reaching an audience share of 14.3% in the commercial group (up by 0.2 percentage points vs. previous month) and 12.9% (up by 0.5 percentage points vs. previous month) in the survey covering all viewers.
TV Polsat received the title of the Broadcaster of the Year in the report prepared by the "Media & Marketing Polska" magazine.
In the opinion of the authors of the report, TV Polsat stood out in a positive way against the entire television market in Poland. The station has been appreciated most of all for the consistent creation of their programming offer, courageous experiments with content and synergy with other entities belonging to the Group.
Telewizja Polsat in its applications submitted to the National Broadcasting Council (KRRiT) for Polsat Show, Polsat Vita and Polsat Evo channels for MUX 8 of digital terrestrial television committed itself to prepare all the broadcasted content in a manner enabling their reception for people with seeing and hearing disabilities. This means that as the first and only broadcaster in Poland, Telewizja Polsat is making commitments going far beyond the legal requirements of the European Union and Poland.
Starting from October 8 business customers of Plus can benefit from a new, better offer under the program smartFIRMA 2 (smartCOMPANY 2), which allows to combine services and thus generate financial savings.
New categories of services were introduced in the smartCOMPANY 2 program, customers have greater elasticity in their choice of services, a new fixed-line telephony offer was added and new products can be purchased at any time during the duration of the program.
