7.2 million viewers of the 12th St. Nicholas’ Day Commercial Block
The St. Nicholas’ Day Commercial Block for charity, aired on December 6, attracted 41.7% of viewers from the 16-49 age group (based on Nielsen Audience Measurement ). Thanks to such a big audience, according to the preliminary estimates we have been able to collect PLN 1,567,572.70, that is PLN 67 thousand more than last year. This is a big success of the action carried out by Polsat TV and Polsat Media. The entire amount will be used for medical treatment and rehabilitation of the children registered with POLSAT Foundation. This year was yet another year when St.