At a glance

We are one of the largest Polish companies and a leading media and telecommunications group in the region. We have ca. 6 million B2B and B2C contract customers and companies from our Group provide a total of over 20 million active services.

The Group consists of the following companies and brands:

 

We want to create and deliver high quality commodities: high-speed and reliable connectivity, the most attractive and unique content and entertainment, clean and affordable energy and other services and commodities for the home and for individual and business customers, using state-of-the-art technologies to provide top quality services that meet the changing needs and expectations of our customers, so as to maintain the highest possible level of their satisfaction. Concurrently, in line with the concept of ESG, we want to create the value of our Group in a sustainable manner taking into account and addressing environmental, social, responsible and transparent business issues, to the benefit of local society and all our Stakeholders.

Key data

(million PLN)20192020202120222023
Selected financial data
Revenue 11,676.1 11,962.9 12,444.0 12.915,3 13,626.3
EBITDA 4,196.7 4,191.9 7,699.63 3.471,2 3,231.2
EBITDA  Margin 35.9% 35.0% 61.9%3 26,9% 23.7%
Profit from operating activities 1,967.0 1,886.2 5,796.3 1.642,2 1.311,6
Net profit 1,114.6 1,146.2 4,414.5 901,1 311.6
Capital expenditures1 1,231.6 1,217.9 1,158.8 1,114.4 1,601.9
Average number of employees2 7,231 7,402 7,498 7.648 8,020
Stock data
Market capitalization e/y (thous. PLN) 17,868.9 19,365.4 22,205.0 11.262,4 7,885.6
Basic and diluted earnings per share (PLN) 1.74 1.79 6.95 1.62 0.57
Year-end price (PLN) 27.94 30.28 34.72 17.61 12.33

[1] Capital expenditures represent payments for our investments in property, plant and equipment and intangible assets. It does not include expenditure on purchase of reception equipment leased to our customers, which are reflected in the cash flow from operating activities, or payments for telecommunication concessions.
[2] The average employment of permanent workers not engaged in production in Cyfrowy Polsat Group, excluding workers who did not perform work in the reporting period due to long-term absences.
[3] Including one-off gain on disposal of Polkomtel Infrastruktura in the amount of PLN 3,680.6 million.

KPI

20192020202120222023
B2C AND B2B SERVICES SEGMENT
Contract services for B2C customers
Total number of B2C RGUs (EOP) [thous.], incl. 12,902 13,169 13,465 13,285 13,083
Pay TV 5,336 5,355 5,264 5,049 4,843
Mobile telephony 5,578 5,810 6,195 6,238 6,246
Internet 1,988 2,004 2,006 1,998 1,994
Number of B2C customers (EOP) [thous.] 6,087 6,004 6,047 5,934 5,795
ARPU per B2C customer [PLN] 62.9 64.5 68.2 70.8 72.6
Churn in B2C subsegment 7.2% 6.9% 6.9% 7.0% 7.6%
RGU saturation per one B2C customer 2.12 2.19 2.23 2.24 2.26
Prepaid services
Total number of RGUs (EOP) [thous.], incl.: 2,658 2,618 2,666 2,691 2,646
Pay TV 161 114 90 82 98
Mobile telephony 2,416 2,446 2,537 2,578 2,522
Internet 81 58 39 31 26
ARPU per prepaid RGU [PLN] 15.4 15.5 16.2 17.5 17.6
Contract services for B2B customers
Total number of B2B customers (EOP) [thous.] 68.7 69.3 68.9 69.1 68.8
ARPU per B2B customer [PLN] 1,400 1,381 1,390 1,406 1,454
MEDIA SEGMENT: TELEVISION AND ONLINE
TV channels
Audience share1 24.3% 23.9% 24.6% 22.5% 22.0%
Advertising market share2 27.9% 28.1% 28.0% 28.7% 28.6%
Online – internet portals3
Average number of users [millions] 9.6 14.7 20.2 20.9 20.9
Average number of page views [millions] 145 884 1.931 2.045 1,941

[1] NAM, All 16‐59 (2018-2020 All 16‐49), all day, SHR%; excluding partnership channels, include both live broadcasting and broadcasting during 2 consecutive days (i.e. Time Shifted Viewing); starting from September 2021 incl. the TV audience out of home (OOH – out of home viewing); internal analysis
[2] Our estimates based on Starcom/Publicis Group data 
[3] Data from Gemius/PBI and Mediapanel surveys; data for the periods prior to the acquisition of Interia Group in July 2020 for Polsat Group standalone. Data for the periods after the acquisition of Interia Group for Polsat-Interia Group; number of users – real users (RU) indicator

Last updated 08/23/2024