Last year was extremely successful for Telewizja Polsat. The station managed to outpace its competitors, TVN and TVP, in the commercial viewer group (16-49 age bracket), while achieving market share of 13.2%. It demonstrated that it is a market leader and the most readily watched TV station out of the “big four”. TVN, the no. 2, recorded SHR of 12.4%, with TVP1 taking the third spot with SHR of 8.4%. When the total audience is taken into account (the 4+ group), Polsat is no. 2 with a share of 11.6%, right behind TVP1 (12.3%), and ahead of TVN (10.7%) and TVP2 (8.7%).
Polsat Group, as a whole, also proved to be the definitive leader in the commercial viewer group in 2015, recording a share growth in the group which is most desirable for advertisers. Polsat Group accomplished the result of 24.6%, ahead of its competitors: TVP Group (23.8% SHR) and TVN Group (22.3% SHR).
