Just before the start of spring programming, TV Polsat maintains high viewership figures. The station had the best viewership results in February in the 4+ group, and in the 16-49 group it lost just 0.1 percentage point to TVN which already airs its new shows from the spring programming.
Plus has introduced a new offer I+ Gas (JA+ Gaz), which is currently addressed to households and is available from March 1, 2017 only at stationary points of sale of the combined sales network of Plus and Cyfrowy Polsat. The customer signs a comprehensive agreement for the period of 12 months with the guarantee of fixed price, thanks to which he/she will receive one invoice for the sale and distribution of gas.
New television channel for fans of documentaries. The offer includes over 700 hours of the latest productions from across the world in HD quality.
Polsat TV ended 2016 as the leader in terms of audience shares. With the result of 11.45% in all viewer categories, it was ahead of TVP1 – 11.10% and TVN – 10.38%. In the commercial viewer group, Polsat was also unmatched, recording 13.23% versus 12.75% for TVN and 7.39% for TVP1. The channel improved its performance in this group as compared to 2015.
POLSAT TV definitely ruled on Christmas Eve. On that day one out of every five viewers, on the average, switched to Polsat. In the commercial viewer group POLSAT had a viewership share of 18.4%, leaving competitors behind. Nearly 3 million viewers sat down to their Christmas Eve dinner while listening to the most beautiful Polish Christmas carols sang by various Polish artists and televised by POLSAT TV.
After 11 months of 2016 Polsat is unmatched among all the surveyed TV broadcasters, both in the commercial viewer group and in the total audience. The channel has beaten its competitors by achieving a market share of 13.2% in the 16-49 audience group, versus 12.82% achieved by the runner-up - TVN. In the 4+ audience group Polsat’s result was 11.46% SHR, also ahead of TVN. In November Polsat proved to be the most willingly watched TV station in the 4+ group and recorded 11.77% SHR.
The channel will show the European Qualifiers to the UEFA Euro 2020 and 2022 FIFA World Cup, and two editions of the new UEFA Nations League in the years 2018/2019 and 2020/2021. In total, by 2022 the channel will have broadcast nearly one thousand meetings in both qualifiers and the Nations League. In June 2017, Polsat will broadcast the UEFA European Under-21 Championship 2017, which will take place in Poland.
This autumn TV POLSAT will offer to its viewers exactly what they expect – fine, world-class entertainment. We will bet on proven formats: “Dancing with the Stars,” “Your Face Sounds Familiar,” “Hell’s Kitchen,” variations of shows with the participation of stars – “TOP CHEF. Gwiazdy od Kuchni” (TOP CHEF. Stars in the kitchen), but there will also be new shows. Already in September we will start a new cabaret show called “Kabaret na żywo” (Live Cabaret), while the daily afternoon slot will be enriched with two para-documentary series: “Gliniarze” (Cops) and “Na ratunek 112” (112.
Cyfrowy Polsat Group, in cooperation with ERGO Hestia Insurance Company from Sopot, has introduced a new proposal for its customers. ”JA+ Ubezpieczenia” (I + Insurance) is a package of insurance products designed by ERGO Hestia specifically for the new or existing customers of Plus or Cyfrowy Polsat.
”JA+ Ubezpieczenia” is yet another stage of development of our flagship smartDom program. We continue to work on additional benefits for customers who choose our services,” says Justyna Kulka, head of the Offer Management Department at Plus and Cyfrowy Polsat.
