Key operating data

B2C and B2B services segment

 201920202021202220232024
CONTRACT SERVICES PROVIDED TO B2C CUSTOMERS1)      
Total number of B2C RGUs(2)  (EOP)  [thous.],   including:12,90213,16913,46513,28513,08313,209
Pay TV [thous.]5,336 5,3555,264 5,0494,8434,683
Mobile telephony [thous.]5,578 5,8106,195 6,2386,2466,437
Internet [thous.]1,988 2,0042,006 1,9981,9942,089
Number of B2C customers [thous.]6,0876,0046,0475,9345,7955,737
ARPU per B2C customer3) (YTD) [PLN]62.964.568.270,872,676.1
Churn in B2C subsegment4)7.2%6.9%6.9%7,0%7,6%7.0%
RGU saturation per one B2C customer2.122.192.232,242,262.30
PREPAID SERVICES      
Total number of RGUs (EOP) [thous.], including:2,6582,6182,6662,9612,6462,468
Pay TV [thous.]16111490829886
Mobile telephony [thous.]2,4162,4462,5372,5782,5222,358
Mobile Internet [thous.]815839312624
ARPU per prepaid RGU5) (YTD) [PLN]15.415.516.217,517,617.6
CONTRACT SERVICES PROVIDED TO B2B CUSTOMERS      
Total number of B2B customers (EOP) [thous.]68.769.368.969.168,868.2
ARPU per B2B(3) customer (YTD) [PLN]1,4001,3811,3901,4061,4541,504

1) Customer – a natural person, legal entity or an organizational unit without legal personality who has at least one active service provided in the contract model. A customer is identified by a unique national identification number (PESEL), tax identification number (NIP) or national business registry number (REGON)
2) RGU (revenue generating unit) – a single, active and retail revenue generating service of pay TV provided in all types of access technologies, mobile or fixed-line internet access, or mobile telephony provided in the contract or prepaid model. 
3) ARPU per B2C/B2B customer - average monthly revenue per customer generated in a given settlement period
4) Churn - termination of the contract with a B2C customer by means of a termination notice, collections or other activities resulting in the situation that after the termination of the contract the customer does not have any active services provided in the contract model. Churn rate presents the relation of the number of customers for whom the last service has been deactivated (by means of a termination notice as well as deactivation as a result of collection activities or other reasons) within the last 12 months to the annual average number of customers in this 12-month period
5) ARPU per prepaid RGU - average monthly revenue per prepaid RGU generated in a given settlement period.

DISCLAIMER

When assessing our operating results in the segment of services to individual and business customers, we analyze contract services and prepaid services separately. In the case of contract services we consider the number of unique, active services provided in the contract model (RGUs), the number of customers, churn rate and average revenue per customer (ARPU). When analyzing prepaid services we consider the number of unique, active services provided in the prepaid model (prepaid RGUs) as well as average revenue per prepaid RGU. The number of reported RGUs of prepaid services of mobile telephony and Internet access refers to the number of SIM cards which received or answered calls, sent or received SMS/MMS or used data transmission services within the last 90 days. In the case of free of charge Internet access services provided by Aero2, the Internet prepaid RGUs were calculated based on only those SIM cards, which used data transmission services under paid packages within the last 90 days.

Media segment: television and online

Television

 201820192020202120222023
Audience share      
TV Polsat Group1, incl.:24.30%24.29%23.94%24.57%22.53%22.01%
POLSAT (main channel)11.37%10.99%9.51%8.95%7.85%7.60%
Other channels12.94%13.30%14.42%15.63%14.68%14.40%
Discovery Group27.14%26.59%26.57%24.35%23.76%23.46%
TVP Group21.44%21.52%19.97%21.34%21.98%19.91%
       
TV advertising market share      
Advertising market share of  TV Polsat Group(2)27.3%27.9%28.1%28.0%28.6%28.6%

 

Online3

Average monthly number of users (real users, million)

 201820192020202120222023
Polsat-Interia Group48.99.614.720.220.920.9
Wirtualna Polska Group21.221.621.421.422.122.2
RAS Polska Group21.020.821.622.222.021.5
Polska Press Group16.217.217.416.917.918.0
Agora Group16.516.516.417.718.218.9

 

Average monthly number of page views (million)

 201820192020202120222023
Polsat-Interia Group41201458841 9312 0451 941
Wirtualna Polska Group3 1122 9123 2863 4143 8923 494
RAS Polska Group2 5082 1122 4272 3742 8362 572
Polska Press Group504695862855826831
Agora Group640564586594637732

(1) NAM, All 16‐59 (2018-2020 All 16‐49), all day, SHR%, including Live+2 (Audience shares include both live broadcasting and broadcasting during 2 consecutive days (i.e. Time Shifted Viewing), starting from September 2021 incl. the TV audience out of home (OOH – out of home viewing)
(2) Our estimates based on Publicis Groupe data 
(3) 2018 - Q3'20 - Gemius/PBI, Q4'20 poźniej - Mediapanel, number of users – real users (RU) indicator
(4) 2018-Q2'20 for Cyfrowy Polsat

 

Green energy segment

 202220232024
 Q3Q4Q1Q2Q3Q4Q1Q2Q3
Total electricity generation [GWh], of which:135,9176.6149.3145.1191.3179.3198.9222.0300.6
Biomass108.9168.5140.0117.8157.1150.1135.1124.2187.7
Photovoltaics27.08.19.327.327.97.811.933.331.8
Wind farms onshore----6.321.451.964.581.1
Average selling price of energy produced1 [PLN/MWh] ----748.2692.1650.8564.2593.8

1 Calculated as the ratio of the green energy segment's generated revenues from the sale of own electricity and the volume of production

Last updated 05/05/2025