Key operating data

B2C and B2B services segment

20202021
1Q2Q3Q4Q1Q2Q3Q
CONTRACT SERVICES PROVIDED TO B2C CUSTOMERS1)
Total number of B2C RGUs(2) (EOP) [thous.], including: 12,908 12,984 13,084 13,169 13,172 13,188 13,494
Pay TV [thous.] 5,301 5,319 5,340 5,355 5,344 5,332 5,306
Mobile telephony [thous.] 5,628 5,683 5,761 5,810 5,832 5,865 6,182
Internet [thous.] 1,979 1,981 1,984 2,004 1,996 1,992 2,006
Number of B2C customers [thous.] 6,046 6,033 6,018 6,004 5,962 5,932 6,069
ARPU per B2C customer3) [PLN] 63.3 63.3 64.9 66.2 67.2 67.8 68.6
ARPU per B2C customer3) (YTD) [PLN] 63.3 63.3 63.9 64.5 67.2 67.5 67.9
Churn in B2C subsegment4) 7.2% 6.9% 6.7% 6.9% 7.1% 7.3% 6.9%
RGU saturation per one B2C customer 2.13 2.15 2.17 2.19 2.21 2.22 2.22
PREPAID SERVICES
Total number of RGUs (EOP) [thous.], including: 2,639 2,525 2,671 2,618 2,736 2,596 2,773
Pay TV [thous.] 172 93 158 114 225 136 145
Mobile telephony [thous.] 2,393 2,364 2,449 2,446 2,458 2,414 2,584
Internet [thous.] 73 68 64 58 53 47 44
ARPU per prepaid RGU5) [PLN] 15.1 15.2 15.9 15.8 15.6 16.0 16.4
ARPU per prepaid RGU5) (YTD) [PLN] 15.1 15.1 15.4 15.5 15.6 15.8 16.0
CONTRACT SERVICES PROVIDED TO B2B CUSTOMERS
Total number of B2B customers (EOP) [thous.] 68.9 68.6 68.9 69.3 68.8 68.3 68.8
ARPU per B2B(3) customer [PLN] 1,393 1,376 1,369 1,384 1,404 1,387 1,367
ARPU per B2B(3) customer (YTD) [PLN] 1,393 1,385 1,379 1,381 1,404 1,396 1,386

1) Customer – a natural person, legal entity or an organizational unit without legal personality who has at least one active service provided in the contract model. A customer is identified by a unique national identification number (PESEL), tax identification number (NIP) or national business registry number (REGON).
2) RGU (revenue generating unit) – a single, active and retail revenue generating service of pay TV provided in all types of access technologies, mobile or fixed-line internet access, or mobile telephony provided in the contract or prepaid model
3) ARPU per B2C/B2B customer - average monthly revenue per customer generated in a given settlement period.
4) Churn - termination of the contract with a B2C customer by means of a termination notice, collections or other activities resulting in the situation that after the termination of the contract the customer does not have any active services provided in the contract model. Churn rate presents the relation of the number of customers for whom the last service has been deactivated (by means of a termination notice as well as deactivation as a result of collection activities or other reasons) within the last 12 months to the annual average number of customers in this 12-month period.
5) ARPU per prepaid RGU - average monthly revenue per prepaid RGU generated in a given settlement period.

DISCLAIMER


When assessing our operating results in the segment of services to individual and business customers, we analyze contract services and prepaid services separately. In the case of contract services we consider the number of unique, active services provided in the contract model (RGUs), the number of customers, churn rate and average revenue per customer (ARPU). When analyzing prepaid services we consider the number of unique, active services provided in the prepaid model (prepaid RGUs) as well as average revenue per prepaid RGU. The number of reported RGUs of prepaid services of mobile telephony and Internet access refers to the number of SIM cards which received or answered calls, sent or received SMS/MMS or used data transmission services within the last 90 days. In the case of free of charge Internet access services provided by Aero2, the Internet prepaid RGUs were calculated based on only those SIM cards, which used data transmission services under paid packages within the last 90 days.

TV production and broadcasting

Audience shares (SHR %), all day for 16-49 age group

 201920202021
SHR%Q1Q2Q3Q4Q1Q2Q3Q4Q1
Polsat - main channel 11.20% 11.38% 10.97% 10.43% 9.90% 9.18% 9.38% 9.55% 9.30%
Polsat - thematic channels 12.17% 13.56% 13.84% 13.76% 13.36% 13.86% 15.23% 15.41% 14.76%
   TV4 3.36% 3.67% 3.30% 3.65% 3.51% 3.22% 3.58% 3.26% 2.87%
   TV6 1.60% 1.62% 1.68% 1.63% 1.85% 1.57% 1.67% 1.60% 1.49%
   Polsat2 1.12% 1.29% 1.44% 1.28% 1.13% 1.32% 1.70% 1.24% 1.38%
   Polsat Sport 0.16% 0.37% 0.64% 0.29% 0.15% 0.12% 0.27% 0.18% 0.23%
   Polsat Sport Extra 0.06% 0.08% 0.10% 0.07% 0.05% 0.05% 0.08% 0.06% 0.10%
   Polsat Sport News 0.03% 0.05% 0.05% 0.04% 0.03% 0.02% 0.04% 0.03% 0.04%
   Polsat News 0.60% 0.71% 0.80% 0.84% 1.45% 1.91% 1.84% 1.91% 1.53%
   Polsat News 2 0.04% 0.05% 0.04% 0.04% 0.05% 0.05% 0.06% 0.05% 0.04%
   Polsat Café 0.32% 0,39% 0.44% 0.43% 0.36% 0.39% 0.49% 0.38% 0.42%
   Polsat Play 0.60% 0.53% 0.59% 0.79% 0.54% 0.63% 0.60% 0.79% 0.75%
   Polsat Film 0.65% 0.72% 0.71% 0.83% 0.82% 0.83% 0.72% 0.76% 0.77%
   Polsat Seriale(1) 0.11% 0.13% 0.18% 0.13% 0.12% 0.24% 0.25% 0.29% 0.29%
   Disco Polo Music 0.18% 0.21% 0.17% 0.17% 0.11% 0.15% 0.18% 0.16% 0.13%
   Polsat Muisc HD 0.04% 0.04% 0.05% 0.05% 0.04% 0.06% 0.06% 0.07% 0.06%
   Polsat Spprt Fight 0.05% 0.04% 0.04% 0.04% 0.05% 0.04% 0.05% 0.04% 0.05%
   Super Polsat  0.95% 1.11% 1.13% 1.20% 1.34% 1.39% 1.13% 1.18% 1.21%
   Polsat Doku 0.08% 0.12% 0.14% 0.12% 0.11% 0.11% 0.10% 0.11% 0.10%
   Eska TV 0.66% 0.72% 0.66% 0.59% 0.52% 0.63% 0.76% 0.64% 0.62%
   Eska TV Extra 0.06% 0.07% 0.06% 0.09% 0.09% 0.11% 0.10% 0.08% 0.08%
   Eska Rock TV 0.06% 0.04% 0.04% 0.03% 0.01% 0.03% 0.03% 0.04% 0.03%
   Polo TV 0.94% 1.01% 1.04% 0.99% 0.63% 0.61% 0.67% 0.59% 0.60%
   Vox Music TV 0.08% 0.11% 0.08% 0.09% 0.09% 0.12% 0.13% 0.12% 0.08%
   Superstacja 0.09% 0.08% 0.04% 0.04% 0.04% 0.02% 0.02% 0.03% 0.02%
   Eleven Sports 1 0.23% 0.28% 0.25% 0.23% 0.17% 0.11% 0.33% 0.21% 0.21%
   Eleven Sports 2 0.05% 0.05% 0.06% 0.06% 0.04% 0.02% 0.03% 0.05% 0.05%
   Polsat Games 0.03% 0.05% 0.05% 0.04% 0.05% 0.05% 0.05% 0.05% 0.09%
   Polsat Rodzina 0.02% 0.02% 0.04% 0.04% 0.02% 0.05% 0.06% 0.06% 0.10%
   Fokus TV(2) 0.88% 0.80% 0.86% 0.94% 0.97% 1.11% 1.05% 1.22% 1.20%
   Nowa TV(2) 0.35% 0.22% 0.22% 0.27% 0.33% 0.31% 0.23% 0.23% 0.21%
Channels cooperating with Cyfrowy Polsat Group (non-consolidated)
Polsat Viasat History 0.17% 0.18% 0.20% 0.16% 0.12% 0.16% 0.14% 0.14% 0.11%
CI Polsat 0.11% 0.17% 0.23% 0.28% 0.16% 0.11% 0.12% 0.14% 0.19%
Polsat Jim Jam 0.19% 0.17% 0.19% 0.21% 0.18% 0.17% 0.18% 0.19% 0.16%
Polsat Viasat Explore 0.11% 0.09% 0.11% 0.14% 0.10% 0.11% 0.14% 0.12% 0.11%
Polsat Viasat Nature 0.02% 0.04% 0.02% 0.02% 0.03% 0.04% 0.04% 0.05% 0.06%
Polsat Comedy Central Extra n/a n/a n/a n/a 0.21% 0.34% 0.34% 0.29% 0.36%
DTT
TVP1 6.71% 5.92% 6.21% 6.23% 6.33% 5.42% 5.22% 5.81% 5.99%
TVP2 7.42% 6.99% 6.68% 7.63% 7.73% 5.64% 5.59% 6.56% 6.38%
TVN - main channel 11.37% 10.82% 10.95% 11.13% 9.65% 9.90% 9.12% 9.58% 9.30%
TVP Info 1.31% 1.52% 1.78% 1.66% 2.39% 2.80% 2.21% 1.85% 1.60%
ATM Rozrywka 0.76% 0.83% 0.97% 0.71% 0.60% 0.62% 0.66% 0.58% 0.44%
Puls 2 2.28% 2.08% 1.93% 2.10% 2.18% 2.32% 2.45% 2.18% 1.88%
TV PULS 3.80% 3.74% 3.55% 4.01% 3.78% 3.93% 4.02% 4.25% 4.05%
Eska TV 0.66% 0.72% 0.66% 0.59% 0.52% 0.63% 0.76% 0.64% 0.62%
Polo TV 0.94% 1.01% 1.04% 0.99% 0.63% 0.61% 0.67% 0.59% 0.60%
TTV - Twoja Telewizja 3.24% 3.42% 3.28% 3.40% 3.29% 3.74% 3.43% 3.09% 3.16%
TVN7 3.61% 3.99% 3.35% 3.68% 4.14% 4.51% 4.43% 4.84% 4.69%
TVP Kultura 0.37% 0.34% 0.38% 0.22% 0.20% 0.19% 0.26% 0.20% 0.23%
TVP Historia 0.51% 0.51% 0.48% 0.45% 0.47% 0.37% 0.38% 0.38% 0.40%
TVP Rozrywka(3) 0.50% 0.43% 0.46% 0.52% 0.41% 0.45% 0.46% 0.49% 0.44%
TVP3 0.53% 0.53% 0.63% 0.63% 0.62% 0.65% 0.52% 0.50% 0.50%
TVP ABC 1.50% 1.24% 1.36% 1.29% 0.99% 1.09% 1.24% 1.06% 1.11%
TVP Sport 1.15% 1.12% 1.24% 0.93% 0.65% 0.27% 0.56% 0.62% 0.85%
TVP Kobieta(3) n/a n/a n/a n/a n/a n/a n/a n/a 0.02%
Stopklatka 0.90% 0.90% 0.99% 1.03% 1.03% 1.14% 1.04% 1.11% 1.25%
Fokus TV 0.88% 0.80% 0.86% 0.94% 0.97% 1.11% 1.05% 1.22% 1.20%
Zoom TV 0.52% 0.52% 0.48% 0.56% 0.58% 0.61% 0.59% 0.51% 0.51%
Nowa TV 0.35% 0.22% 0.22% 0.27% 0.33% 0.31% 0.23% 0.23% 0.21%
Metro TV 0.36% 0.33% 0.28% 0.35% 0.41% 0.39% 0.37% 0.32% 0.26%
WP TV 0.47% 0.39% 0.49% 0.58% 0.72% 0.66% 0.64% 0.62% 0.61%
Polsat - main channel 11.20% 11.38% 10.98% 10.43% 9.90% 9.18% 9.38% 9.55% 9.30%
TV4 3.36% 3.67% 3.30% 3.65% 3.51% 3.22% 3.58% 3.26% 2.87%
TV6 1.60% 1.62% 1.68% 1.63% 1.85% 1.57% 1.67% 1.60% 1.49%
Super Polsat 0.95% 1.10% 1.13% 1.20% 1.34% 1.39% 1.13% 1.18% 1.21%
Polsat Group 23.36% 24.94% 24.82% 24.18% 23.35% 23.04% 24.61% 24.96% 24.06%
TVN Group 27.78% 26.96% 25.97% 26.10% 26.43% 27.33% 25.87% 26.55% 25.79%
TVP Group  21.97% 20.74% 21.55% 21.74% 21.96% 19.27% 19.04% 19.35% 19.47%

Souce: Nielsen Audience Measurement
(1) Channel renamed to Polsat Seriale (previously: Polsat Romans) in April 2020
(2) Channel consolidated into Polsat Group from September 20, 2020
(3) TVP Kobieta broadcasts from 8 March 2021 in the TVP Rozrywka site

Last updated 12/01/2021