Just before the start of spring programming, TV Polsat maintains high viewership figures. The station had the best viewership results in February in the 4+ group, and in the 16-49 group it lost just 0.1 percentage point to TVN which already airs its new shows from the spring programming.
Polsat TV, as the only among the four most frequently watched stations in Poland, has improved its shares vs. February last year in both audience groups. All the remaining stations saw a decrease. In the 4+ group, Polsat was the leader with 10.93% audience share (10.7% in 2016), followed by TVP1 with 10.85% and TVN with 10% audience share.
In the commercial group, Polsat had 12.8% SHR (12.7% in 2016), just behind TVN – 12.9% SHR, but ahead of both channels of the public television (7.2% SHR each).
