After 11 months of 2016 Polsat is unmatched among all the surveyed TV broadcasters, both in the commercial viewer group and in the total audience. The channel has beaten its competitors by achieving a market share of 13.2% in the 16-49 audience group, versus 12.82% achieved by the runner-up - TVN. In the 4+ audience group Polsat’s result was 11.46% SHR, also ahead of TVN. In November Polsat proved to be the most willingly watched TV station in the 4+ group and recorded 11.77% SHR.
Since the beginning of 2016 Polsat has been the no. 1 choice for both audience groups. It is primarily the result of the rich programming offer. In November Polsat was the best TV station in the 4+ age group while the entire Polsat Group was the leader in both audience groups, recording audience shares of, respectively, 25.03% in the commercial group and 23.51% in the total audience.
