On Monday, October 12, 2015, during an official gala of one of the most important competitions in the advertising sector – Effie Awards – Polsat Group received an award for the smartDOM program. A silver award in the Telecommunication category for the joint campaign „Saving by adding” was received by Cyfrowy Polsat and Plus.
The marketing campaign promoting the smartDOM program, awarded during the competition, inspires to combine in a beneficial way of state-of-the-art services from the portfolio of Cyfrowy Polsat (satellite television, LTE Internet) and Plus network (phone, LTE Internet, electricity), thanks to which customers can have much lower bills and generate savings at the level of a few hundred zloty per year. The offer “second product for half-price and the third for PLN 1” is the flagship promotion of this program.
