For the past four months, Polsat-Interia Group has been the leader on the mobile platform among internet publishers in Poland. According to Mediapanel research (January), the Interia portal and Polsat services collectively engaged 19.91 million users (RU). They surpassed, among others, RAS Polska Group (19.75 million RU) and Wirtualna Polska Group (18.46 million RU). Polsat-Interia Group won the mobile category in 2024.
Polsat-Interia Group continues the trend from last year, when it most frequently (nine times) won the market on the mobile platform. According to Mediapanel research in January, it surpassed RAS Polska Group by 165,000 RU and Wirtualna Polska Group by 1.46 million RU.
Polsat-Interia Group is constantly strengthening its position in top thematic categories in Poland. Pomponik.pl (leader of 2024) achieved the highest reach among gossip sites in January. Its uncompromising approach to show business was appreciated by 6.16 million internet users (RU). It surpassed, among others, Plejada.pl (5.82 million RU) and Pudelek.pl (5.31 million RU).
Zielona Interia (leader of 2024) was the most visited ecological site in the country in January (3 million RU). Deccoria.pl (leader of 2024) attracted the largest number of internet users (3.42 million RU) seeking information and advice in the "Interior and Garden" category. Meanwhile, Interia Biznes achieved the best result in its history (7.14 million RU).
Polsat-Interia Group is No. 1 among weather service publishers. The forecasts of Interia Pogoda and Twoja Pogoda were used by a total of 7.48 million RU in January. The publisher also won in the "Science and Technology" category. The Interia Geekweek, Zielona Interia, and Antyweb.pl services collectively generated a reach of 5.45 million RU.
