Promotion of sports, volleyball in particular, and physical activity in the broad sense of the term in the society is one of the activities in which Polsat Plus Group is very much involved
Promotion of sports – volleyball is our queen
Promotion of sports, volleyball in particular, and physical activity in the broad sense of the term in the society is one of the activities in which Polsat Plus Group is very much involved, especially through Plus network (sponsoring) and TV Polsat (sports coverage).
Sports occupy a very special place in the operations of Polsat Plus Group.
We not only bring top level world sports to our viewers but above all for many years we have been consistently supporting athletes – both amateur and world-class champions in their disciplines. Polsat has been supporting and investing in Polish sports for years. Since the year 2000 we have spent more than 1 billion zloty for licenses, TV productions, broadcasting and promotion of various sports events. Polsat channels lead in the rankings of most popular sports channels. We promote the success of Polish athletes by providing live coverage and re-broadcasting sports events, with the information on such events being also present in our news and journalistic programs. No other station in the history of Polish TV has devoted so much airtime to the coverage of sports competitions and the success of Polish athletes. Polsat and Plus – the two key brands of Polsat Plus Group – will become part of the name of a stadium in Gdansk (Polsat Plus Arena Gdansk)
Volleyball is undoubtedly the queen of sports.
Since long we have been showing all major volleyball tournaments in our TV channels – from national league and European volleyball cup matches to the national team’s matches. During the past 20 years or so all of Poland’s national teams, both men’s and women’s (senior, junior, cadet teams), won a total of 78 medals at various tournaments, including 32 gold, 24 silver and 22 bronze. Plus, as a sponsor, participated in the organization of major volleyball tournaments in Poland: four FIVB World League Finals, CEV Women’s and Men’s European Championship tournaments and FIVB Men’s World Championship.
Sport in Polsat Plus Group means also many other disciplines.
It is with its viewers in mind that the Group has been consistently betting on football at its best. TV Polsat acquired the broadcasting rights to the most important and best European football tournaments in the years 2021-2024. Our TV channels also regularly present such sports as basketball, rugby, Polish and international boxing, mixed martial arts (including KSW, FEN, Babilon MMA, Armia Fight Night events), biathlon, speed skating, short track and figure skating as well as tennis.
We promote sports and healthy lifestyle
Polsat Plus Group’s sports and news channels provide support – through media patronage and promotion in various TV channels – to the activities which promote physical fitness. While promoting sports and healthy lifestyle, we also engage in the support for domestic tourism and spending leisure time with the family. An important role is played by the actions which we carry out together with our business partners during summer and winter vacations. The issue of safety and of spending one’s leisure time with a family – while practicing sports always with a smile – is particularly dear to us.
