Polsat-Interia Group is the number one Internet publisher in Poland for 2024. According to Mediapanel research, Interia, together with Polsat's web services, achieved the highest reach (RU) five times in the last twelve months, the most in the market. In December, Polsat-Interia Group, with a result of 20.72 million RU, surpassed RAS Polska Group, Onet (20.63 million RU), and Wirtualna Polska Group (20.60 million RU).
Polsat-Interia Group most frequently held the top spot among Internet publishers in Poland in 2024. According to Mediapanel research, it was the market leader in January (21.11 million RU), April (20.91 million RU), May (20.46 million RU), and November (20.81 million RU). The publisher of Interia, Polsatnews.pl, and Polsatsport.pl also closed the year with the best result (20.72 million RU) in December.
Besides Polsat-Interia Group, Wirtualna Polska Group also won five times in 2024.
Polsat-Interia Group is the undisputed leader on the mobile platform in 2024. According to Mediapanel research, it outperformed other publishers nine times. It achieved the best result in this category during the periods January – June and October – December. Polsat-Interia Group also generated the highest average monthly reach on the mobile platform (19.19 million RU).
The publisher of Interia dominated popular thematic categories over the last twelve months. Pomponik.pl is the leader of 2024 among show-business services, and Deccoria.pl is number one in the "Interior and Garden" category. Zielona Interia is once again the most popular ecological service in Poland for another consecutive year.
*Data does not include the period from April to June, when Gemius/PBI did not present the report ‘Thematic and functional summaries’.
