During the matches Polsat was the viewership leader in both audience groups. The Friday match with Serbia was watched by 4.4 million viewers on Polsat’s main channel and 920 thousand on Polsat Sport channel. The Sunday match against Serbia attracted over 4.6 million viewers to Polsat main channel and nearly 900 thousand to Polsat Sport. Such big audiences translate to higher viewership shares of both channels. During the match against Serbia one out of every three viewers was with Polsat, thanks to which Polsat and Polsat Sport achieved 36.5% SHR in the 16-49 age bracket and 32.6% SHR in the 4+ group. Viewership shares were similar during the match against Macedonia – both stations attracted 35.1% SHR in the commercial group (16-49) and 31.1% in the 4+ group.
