This spring Polsat was the leader in terms of viewership in the commercial group of 16-49 year olds with an audience share of 13.8%. Thus Polsat came before TVN (13.1% SHR), TVP1 (8.76% SHR) and TVP2 (8.11% SHR). Polsat Capital Group also performed very well in the commercial group of 16-49 year olds, recording an audience share of 24% SHR.
The annual Children’s Day with Sopot Lifeguard Team and PLUS Mobile Network („Dzień Dziecka z Sopockim WOPR i siecią PLUS”) will take place this coming Saturday in Sopot. The event is the inauguration of the summer holiday season on the Baltic coast. The visitors will learn how to relax safely at seaside or lakeside, how to provide first aid, as well as how to contact rescue units in emergency situations. Apart from that, there will be numerous attractions, both for children and adults.
“I+ new possibilities” is Plus’s new strategic approach to its relations with customers. The new possibilities are multi-dimensional, which means that Plus will be implementing them in many areas, including the offer, the technological sphere and also the communication sphere.
A totally new communication platform is being launched to support Plus’s offers in all important market segments. New positioning, new colors, new faces, new possibilities. And on top of that, there are attractive offers which are focused on customers’ needs.
TV POLSAT continues its winning streak. After ranking no. 1 in the viewership ranking in Q1, Polsat also recorded a very successful April. Polsat turned out to be the viewership leader in the first month of spring in both viewer groups. It recorded 14.2% SHR in the commercial group and 12.5% SHR in the survey covering all viewers (age 4+). In the 16-49 group Polsat was ahead of TVN (12.8% SHR), TVP1 (8.14% SHR) and TVP2 (8.01% SHR) while in the survey covering all viewers, Polsat was ahead of TVP1 (12.1% SHR), TVN (11.2% SHR) and TVP2 (9% SHR).
In connection with the information regarding refinancing of its total debt being contemplated by Cyfrowy Polsat Group, Standard&Poor's Rating Services (S&P) placed Cyfrowy Polsat’s and Polkomtel’s ratings on its CreditWatch Positive.
Polkomtel Sp. z o.o. received a Certificate of the Association of Energy Trading which confirms that the operator of Plus network joined the Code of “Best Practices of Electric Energy Sellers”.
The Certificate confirms that the company who received it had undergone an audit and offers to its customers clear and transparent terms of contract, without any legal tricks or hidden additional fees. The audit was performed by an external auditor - TUV Rheinland sp. z o.o. under the Code of “Best Practices of Electric Energy Sellers” prepared by the Association of Energy Trading.
Plus introduced the HD Voice technology for all its customers on the entire territory of Poland. Thanks to HD Voice, Plus customers can enjoy better quality of connections and higher comfort of phone calls.
Polsat turned out to be the unquestionable leader of viewership in the commercial group 16-49 in the first quarter of 2015, with 13.4% SHR. As the only channel among the so called ‘Great Four’ Polsat improved its audience share by 2% y-o-y. The remaining channels noted a fall in audience shares: TVN (12.67% SHR – decrease by 3%), TVP1 (8.87% SHR – decrease by 15%) and TVP2 (8.36% - decrease by 6%).
Polkomtel decided to discontinue active participation in the auction, in the part related to the 800 MHz spectrum blocks, and switched to a passive bidding mode. The company concluded that this will create an opportunity for realization of a positive auction scenario for the entire market and for customers.
