In Q3 2025 Polsat Plus Group posted very good results of sales of its new offer of multi-play services. The number of customers using multi-play services increased to over 3 million. Polsat TV held the leading spot in audience share, while Polsat-Interia Group remained the no. 1 among online publishers. Polsat Plus Group completed the construction of its biggest wind power farm in Drzeżewo and generated 237 GWh of green energy from its own Renewable Energy Sources. Polsat Plus Group’s financial performance was in line with the market consensus.
Major events:
- The number of customers using multi-play services grew to over 3 million (by 41 thousand YoY). The Group’s multi-play offers are used by 53% of its customer base.
- Consistent growth of ARPU from contract customers – ARPU generated by B2C customers increased by 4% YoY in Q3 and reached PLN 80.3, while in the case of B2B segment, ARPU increased by 2.1% YoY to nearly PLN 1.55 thousand. At the same time churn has remained low, at 7.4%.
- Thanks to an attractive autumn program schedule and rich offer of sports programs, Polsat TV Group’s channels posted very good results, with the audience share increasing to 22.7% in Q3 2025 and to 22.4% during the 9 months of the year. Polsat TV’s revenues from advertising and sponsoring activities amounted PLN 289 million in Q3, growing by 1.7% to PLN 981 million for the first 9 months of the year, with the Group’s shares on TV advertising market being 27.6% and 28.2% respectively. The popular programming items included “Taniec z Gwiazdami” (“Dancing with the Stars”), “Twoja Twarz Brzmi Znajomo”(“Your Face Sounds Familiar”), “Milionerzy” (“Who Wants to Be a Millionaire?”), the news programs, including the station’s main news program “Wydarzenia”, while in the case of sports programs the line up included UEFA Europa League and UEFA Conference League football competitions, Wimbledon and ATP Tour tennis tournaments as well as volleyball matches shown by Polsat Sport channels and European football leagues (French, Spanish, German) and also the Formula 1 racing shown by Eleven Sports channels.
- Polsat-Interia Group has been invariably holding the leading position among Polish Internet publishers. It also remained no. 1 in the mobile category. On the average, every month Polsat-Interia Group’s websites were visited by 20.5 million users who generated nearly 2 billion page views.
- Polsat Box Go introduced new bundles, combining the best of TV with the best of streaming. The new bundles are: Polsat Lovers, Premium and Premium Sport. Without the need for using a set-top box and without having to sign contracts with long-term commitments, viewers can watch 180 TV channels, lots of movies, TV series and sports programs on a non-stop basis. The underlying logic of the bundles is simple – each consecutive bundle includes all of the content of the lower bundle plus additional channels and content.
- Netia established a new direct connection with Google Cloud in Warsaw and gained the status of a Google Cloud Interconnect Partner. Thanks to this the Netia Cloud Tunnel service, which for many years has assured direct access to numerous public cloud services for the operator’s B2B clients, can now boast of even better performance parameters and security levels.
- Netia received the European Commission’s award for interconnecting Ukraine with the EU. The East West Gate (EWG) – a project which is being implemented by Netia - is a network which offers high capacity connectivity between Ukraine and the European Union. The project received the European Digital Connectivity Award 2025 in the category “Cross-border and international connectivity”.
- In respect of the green energy area, during the first 9 months of the year Polsat Plus Group posted growth of electricity production by 15% as a result of expansion of its wind power generation capacity. In Q3 2025 the Group generated 237 GWh of green energy (126 GWh of wind power, 22 GWh of solar power and 89 GWh of energy generated from biomass burning), while the amount of energy generated during the first 9 months of the year was 830 GWh (342 GWh of wind power, 66 GWh of solar power and 421 GWh from biomass burning). EBITDA generated by this segment was PLN 52 million in Q3 and PLN 175 million during the first 9 months of the year.
- The Group has ended the installation works at the third biggest wind farm in Poland which at the same time is the Group’s biggest farm. The farm is located in Drzeżewo and offers power capacity of 139 MW. Technological start-up of the farm is in progress. The farm consists of 63 wind turbines while its annual energy output is estimated to be sufficient to satisfy energy needs of 180 thousand households. The full commercial launch of the farm is planned at the beginning of 2025. Drzeżewo wind farm increases Polsat Plus Group’s energy production capacity twofold. The Group has acquired project financing for the farm in the amount of up to PLN 953 million.
- In Q3 Polsat Plus Group posted financial results which were in line with the analysts’ forecasts. The Group’s revenue amounted PLN 3.43 billion with the EBITDA of PLN 766 million. Free cash flow for the past 12 months, adjusted for CAPEX in the green energy segment, remains at a high level of PLN 860 million
Comments from Management Board Members
Andrzej Abramczuk, President of the Management Boards of Cyfrowy Polsat, Polkomtel and Netia, Polsat Plus Group:
“Polsat Plus Group’s results are in line with our plans. We have simplified the multi-play offer while the fine sales results of this offer support the growth of ARPU and of retail revenue going forward. Our attractive autumn programming offer, along with a strong offer of sports coverage, translates to very good audience results, thus strengthening Polsat’s position on the advertising market. We remain no. 1 among on-line publishers. In the green energy segment we have completed the construction of our biggest wind farm in Drzeżewo and thus we are ending the period of capital-intensive projects related to renewable energy sources.”
Maciej Stec, the Vice President of the Management Board for Strategy at Polsat Plus Group:
“The sales results of our new multi-play offer have exceeded our expectations. Sales of bundles consisting of 3 and more services increased nearly threefold. As many as 11% of our customers have migrated to the new offer. Thanks to this we see high growth potential for our ARPU in the future. Already today the average revenue per retail customer exceeds PLN 80. Our ARPU continued to grow across all segments: in the case of residential customers it increased by 4%, reaching PLN 80.3, in the business clients segment ARPU increased by 2.1%, to the level of PLN 1.55 thousand, while in the prepaid services segment it grew by 3.4%, to the level of PLN 18.4. And if we combine this with the fact that our churn remains low, at 7.4%, we get a full picture of how successful our strategy is.”
“Over the first 9 months of the year our RES generated 15% more electricity than during the analogous period of last year. Our Q3 results remained under the pressure of the planned general overhaul of one of our power blocks generating electricity from biomass burning, the low energy prices on the market as well as the high base from 2024. What we are happy about is the fact that we have completed the construction of Drzeżewo wind farm, which results in a twofold increase of our installed wind power capacity. Today the wind power capacity is 289 MW. Assuming that energy prices will continue to be stable, this should translate to stronger EBITDA going forward. The green energy segment is our strategic long-term investment with a time horizon of 30 years.
Katarzyna Ostap-Tomann, the Management Board Member responsible for Finance and ESG at Cyfrowy Polsat, the Vice-President of the Management Board responsible for Finance at Polkomtel, Polsat Plus Group:
“We have posted financial results which are in line with the market’s expectations. When analyzing these results please bear in mind that the actual results have been impacted several one-off items – in the media segment it was the higher cost of the sports licenses due convergence of volleyball events and acquisition of new broadcasting rights in Q3, while in the green energy segment we had a planned overhaul of a biomass power block. At the same time I would like to underscore that our Group demonstrates high cash generation capabilities. CAPEX is under control, we have completed the planned investments into RSE, while in recent months we have acquired project financing in the total amount of PLN 953 million for our Drzeżewo wind farm.
