Polsat Plus Group’s performance in Q1 2026: high sales of its new multi-play offer, acquisition of new sports broadcasting rights and growth of green energy production

In Q1 2026 Polsat Plus Group posted very good results of sales of its new offer of multi-play services. Polsat TV extended the contract for broadcasting of UEFA Europa League and UEFA Conference League matches up until 2031. Polsat-Interia held the no. 1 spot among online publishers. Production of green power from wind increased by 67%

In Q1 2026 Polsat Plus Group posted very good financial results which exceeded the consensus forecast. Revenues grew by 3%, reaching PLN 3.6 bn, while adjusted EBITDA increased by 4.7%, to PLN 847 mn, thus exceeding market expectations by 2.4%. Free cash flows for the past 12 months, adjusted for CAPEX in the green energy segment, grew by over 60%, reaching nearly PLN 1.2 bn.

Major events in Q1 2026:

• The number of customers using multi-play services grew to over 3 million. Multi-play offers are used by as many as 54% of the Group’s customers
• Consistent growth of ARPU across all customer segments – the ARPU from B2C customers increased to PLN 82.2 (+5.8%), in the case of B2B customers it increased to PLN 1.57 thousand (+3.8%), while for prepaid customers it increased to PLN 17.8 (+4.7%). At the same tome churn for B2C segment remained at a low level of 7.9%.
• The Group signed a term sheet with Cellnex group which defines the strategic framework of the companies’ cooperation. The agreed, long-term parameters of cooperation will support growth of Plus’s 5G network coverage and enhancement of the network’s quality, while also leading to cost efficiency improvements.
• Thanks to the attractive scheduling and strong offer of sports programs, Polsat TV channels achieved very high audience share results, with the total market share at 21.9%. Polsat TV Group’s revenue from TV advertising and sponsoring increased to PLN 324 mn, thus giving the Group a high share in the TV advertising market of 28.5%.
• The Group acquired exclusive rights to broadcasting of UEFA Europa League and UEFA Conference League matches in the period up until 2031. The Group’s strong offer of sports coverage also includes Wimbledon tennis tournament, ATP Tour and volleyball matches shown by Polsat Sport channels, as well as coverage of matches played in European football leagues (French, Spanish and German) and Formula 1 racing on Eleven Sports channels.
• Polsat-Interia Group invariably continued as the leader among Polish online publishers. It also maintained the no. 1 position in the mobile category. On the average, Polsat-Interia Group’s websites were visited by 20.5 million users every month, generating 1.9 billion page views.
• Polsat Box Go offer was enhanced by adding 23 channels from TVP and TVN stations and now it offers access to a total of nearly 200 channels.
• Netia expanded the portfolio of the services that it offers in the cyber-security area for B2B clients by adding CTI (Cyber Threat Intelligence). The solution enables the organizations to identify and neutralize threats still before the actual occurrence of a security incident.
• As regards the green energy segment, as a result of expansion of its wind power production capacity Polsat Plus Group recorded growth of electricity output by 18%. It generated 327 GWh of green energy – 176 GWh from wind power, 12 GWh from solar power and 140 GWh of electricity from biomass burning. EBITDA for this segment of operations increased by 73%, to the level of PLN 99 mn.

Comments from the Management Board Members

Piotr Żak, President of the Management Boards of Cyfrowy Polsat and Polsat TV, Polsat Plus Group:

“Our projects and the new offers introduced in recent months, as well as the decisions related to remodeling of the Group’s structure and modification of its management model have been reflected in the very good operating and financial results. Our multi-play strategy works and increasingly strengthens our market position. Bearing in mind the priority role of the TMT segment, we have developed strategic framework of our further cooperation with our key partner – the Cellnex group. We continue investments in valuable sports content – the broadcasting rights to UEFA Europa League and UEFA Conference League matches have been extended up until 2031.”.

Maciej Stec, Vice-President of the Management Board for Strategy at Cyfrowy Polsat and President of the Management Board of Polkomtel, Polsat Plus Group:

“It was a very good quarter for us. Our new multi-play offer has a very positive impact on our operating performance. We have more than 3 million multi-play customers, while our new offer is now used by 28% of our customer base. It also has positive impact on ARPU which increased by as much as 5.8% in Q1 and reached the level of PLN 82.2. We are also very satisfied with the fact that we are building value in all the segments of our operations, i.e. we are noting ARPU growth.

Janusz Pliszka, Management Board Member of Polsat TV, Polsat Plus Group:

“Polsat TV channels demonstrated strong audience results – at the level of 21.9%, even in spite of the strong competition they faced from the coverage of the Winter Olympic Games. The online segment offers a fine supplement to our TV offer. For another quarter in a row Polsat-Interia Group continued  as the biggest Polish Internet publisher, also in the mobile category.

Bartłomiej Drywa, Member of Cyfrowy Polsat Management Board, Polsat Plus Group:

“Production of green energy, generated by our own Renewable Energy Sources, increased by 18% – to the level of 327 GWh. Expansion of our wind power production capacities contributed significantly to the improvement of our performance. Thanks to putting into operation or our biggest wind farm, located in Drzeżewo, generation of power from wind alone increased by 67%. This in turn translated to growth of EBIDTA from this segment of our operations to PLN 99 mn.

Katarzyna Ostap-Tomann, the Management Board Member responsible for Finance at Cyfrowy Polsat, the Vice-President of the Management Board responsible for Finance at Polkomtel, Polsat Plus Group:

“Last quarter was very good for us from financial perspective. The Group’s revenues increased by 3%, to over PLN 3.6 billion, while adjusted EBITDA increased by 4.7%, reaching PLN 847 mn. The green energy segment contributed significantly to our growth. At the same time our key segment of B2C and B2B services posted good results while increasing EBITDA by 2.3%. It was possible thanks to strong retail revenue supported by the success of our multi-play strategy and consistent observance of cost discipline.

Polsat Plus Group’s financial results in Q1 2026

[1]) Median of market consensus based on the forecasts of the following brokerage houses: BM BDM, DM BOŚ, BM mBanku, DM PKO BP, ERSTE Biuro Maklerskie, Ipopema, Trigon, Pekao, Wood&Co
2) EBITDA for 1Q’25 adjusted by accounting for the profit from sale of a subsidiary and associate (-0.2 mn PLN)