In 2025 Polsat Plus Group posted very good results of sales of its new offer of multi-play services. The coverage of Plus’s 5G network extended over an area inhabited by 26 million people. Polsat TV Group was the TV audience leader, while Polsat-Interia Group was number 1 among online publishers. Strategic investments in the green energy segment were completed.
In 2025 Polsat Plus Group demonstrated stable financial performance. Revenues increased slightly, to PLN 14.3 billion, with adjusted EBITDA reaching PLN 3.1 bn. Free cash flow for the past 12 months, adjusted to account for the CAPEX in the green energy area, remained high, at PLN 736 million. The Group sold the 10% stake in Asseco Poland and used the thus acquired funds for making partial prepayment of the term loan in the amount of PLN 681 million.
Major events in 2025:
- The number of customers using multi-play services grew to over 3 million in the fourth quarter. Multi-play offers are used by as many as 54% of the Group’s customers.
- Consistent growth of ARPU from contract customers – in Q4 2025 the ARPU generated by B2C customers increased to PLN 81.6, ARPU of B2B clients increased to PLN 1.57 thousand, while ARPU of prepaid customers increased PLN 18.2 . At the same time churn has remained low, at the level of 7.7%.
- The coverage of Plus’s 5G network has been extended and how covers an area inhabited by 26 million people, while the 5G Ultra network, offering data speeds of up to 1 GB, reaches nearly 17 million of the country’s inhabitants. With a view to continuing its network development, the Group has acquired a spectrum block in the 700 MHz frequency band and also renewed the license for the 900 MHz frequency band.
- The number of households covered by the Group’s high-speed Internet access for households, offered by Plus and Netia while using their own networks and wholesale access, increased to nearly 11 million.
- Thanks to the attractive scheduling and strong offer of sports programs, the TV channels of Polsat TV Group remained the audience leaders with an overall viewer share of 22.5%. Polsat TV Group’s revenue from TV advertising and sponsoring increased to more than PLN 1.4 billion, thus bringing the Group’s share in the TV advertising market to a high level of 28%.
- Strong offer of sports programs which includes UEFA Europa League, UEFA Conference League, Wimbledon tennis tournament, ATP Tour and volleyball on Polsat Sport channels, as well as European football leagues (French, Spanish and German) and Formula 1 racing on Eleven Sports channels.
- Polsat-Interia Group invariably continued as the leader among Polish online publishers. It also maintained the no. 1 position in the mobile category. On the average, Polsat-Interia Group’s websites were visited by 20.7 million users every month, generating 1.9 billion page views.
- Polsat Box Go has introduced new bundles (Polsat Lovers, Premium and Premium Sport) which combine the best of TV and streaming offers. Each consecutive bundle contains all that is found in the previous one plus additional channels and content. The service now includes the offers of TVN and TVP channels as well as 20 web TV stations showing Polsat productions, thus bringing the total number of channels to nearly 200.
- Netia established a new, direct connection to Google Cloud in Warsaw and it has gained the status of Google Cloud Interconnect Partner, thanks to which Netia Cloud Tunnel now offers even better connection parameters. Netia received the European Commission’s award for assuring the connection between Ukraine and the EU as part of the East West Gate project.
- As a result of expansion of energy production capacity from wind, Polsat Plus Group saw growth of electrical power production in its green energy segment. 1154 GWh of green energy was generated in 2025 (533 GWh from wind power, 74 GWh from solar power and 547 GWh from biomass burning) – 14% more year-on-year. EBITDA generated by this segment of operations amounted PLN 264 million.
- The launch of Polsat Plus Group’s biggest wind farm in Drzeżewo in mid-2025 (with capacity of 139 MW) led to doubling of the Group’s power generation capacity. The Group has acquired project financing in the amount of up to PLN 953 million for this specific wind farm.
- The Group delivered 28 Nesobus hydrogen buses, with the delivery of further 49 planned for 2026.
Comments from the Management Board Members:
Piotr Żak, President of the Management Boards of Cyfrowy Polsat and Polsat TV, Polsat Plus Group:
“We have been working intensively on the Group’s new strategy which we plan to present in several months from now. However, I am not waiting until the strategy’s publication. We are carrying out a comprehensive review of all areas of operations. We have made decisions which are aimed at improving our efficiency, both on the revenue as well as on the cost side. The process of introducing changes is already running. In the current market environment advantage is built not only by the scale of operations but above all by the pace at which decisions are made and by the quality of their implementation. And we are already seeing the positive effects of our efforts in the first quarter of this year.”
Maciej Stec, Vice-President of the Management Board for Strategy at Cyfrowy Polsat and President of the Management Board of Polkomtel, Polsat Plus Group:
“In 2025 we were working on the foundations of our operations, including the roll-out of 5G network, expansion of the offer of TV services provided over the Internet as well as maintaining our leading position on the TV and online publishers’ markets. We are strengthening our position as aggregator of global streaming services. Recently we offered to our customers the option of buying of access to Apple TV and Amazon Prime, thus bringing the total number of global streaming platforms from among which our customers can choose to five.”
“We have introduced a new offer of bundling of our services – fiber-optic Internet access, mobile Internet access, mobile subscription services and streaming services. The positive effects of our move can be seen in our sales results. The number of subscribers using multi-play services has increased to over 3 million and they account for 54% of our total customer base. Moreover ARPU continues to increase across all segments of our customer base – contract, prepaid and business.”
Janusz Pliszka, Management Board Member of Polsat TV, Polsat Plus Group:
“In the media segment we posted very good results, both on the TV and online markets. Thanks to attractive productions in our TV schedule and the strong offer sports coverage, Polsat TV channels were audience leaders while the revenue from TV advertising increased. It is worth noting that the main Polsat channel was the only main TV channel which saw increase of the audience share. Polsat-Interia Group in turn was the biggest online publisher. The online segment perfectly complements the TV offer, thus strengthening our Group’s overall media and advertising offer.”
Bartłomiej Drywa, Member of Cyfrowy Polsat Management Board, Polsat Plus Group:
“We have completed the capital-intensive projects in the green energy segment that were part of our Strategy 2023+. The total production capacity of our RES is nearly 0.5 GW. In the second half of 2025 we completed construction of our biggest windfarm located in Drzeżewo, which translated to growth of production of electricity generated from wind power by as much as 70%. It will undoubtedly have positive influence on the level of electric power production in 2026 and will substantially boost our financial results in this segment of operations.”
Katarzyna Ostap-Tomann, the Management Board Member responsible for Finance and ESG at Cyfrowy Polsat, the Vice-President of the Management Board responsible for Finance at Polkomtel, Polsat Plus Group:
“While facing demanding market and macro-economic conditions we have been able to achieve stable financial results. The Group’s revenues increased to more than PLN 14.3 billion while adjusted EBITDA amounted PLN 3.1 billion. We have very high cash generation capacity in spite of the high interest costs. In 2026 our priorities will invariably be maximally efficient cash flow management, strict cost control and debt reduction.”
